SOCIAL MEDIA COURSE
1:1 courses, group training, salon beauty
SOCIAL MEDIA FOR BEAUTY
What will you learn?
By joining this social media training tailored for the beauty industry, you’ll learn how to build a recognisable and trustworthy brand that truly reflects who you are. You’ll attract more of your dream clients by understanding how to communicate effectively through your content and aesthetics. You’ll discover why a consistent and visually appealing Instagram feed is not just “nice to have” - it’s a powerful sales tool.
You’ll understand the logic and psychology behind social media platforms and gain proven frameworks for building a personal brand that connects and converts. Most importantly, you’ll learn how to nurture your followers and turn them into paying clients through strategic content, branding and authentic engagement.
WHO IS THIS COURSE FOR?
This training is for beauty professionals in the UK who want to grow their brand and attract more clients through social media
NAIL TECHNICIANS, LASH & BROW STYLISTS, MAKEUP ARTISTS, HAIRDRESERS, AESTHETICIANS AND BEAUTY EDUCATORS
Whether you’re just starting out or looking to refresh your current strategy, this training will give you practical tools, clarity and confidence to elevate your online presence and build lasting client relationships.
AGENDA - SOCIAL MEDIA FOR BEAUTY £299
WHAT’S INCLUDED
Each participant receives a printed workbook to use during and after the training, a gift bag, and exclusive bonuses: free e-books, checklists, and Canva templates. You’ll also get lifetime access to a private Facebook group with ongoing support and shared resources from beauty professionals. And of course, a certificate of completion to celebrate your achievement.
Module 1: The Power of Social Media in the Beauty Industry
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Why social media is your most valuable marketing tool
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How platforms like Instagram, Facebook and TikTok shape perception and buying decisions in the beauty world
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The connection between visibility and credibility
01
Module 2: Strategy Aligned With Your Vision
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Defining your business values and goals
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Creating a content strategy that feels authentic, not forced
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Why copying others doesn’t work - and how to build a brand that stands the test of time
02
Module 3: Your Dream Client
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How to define your ideal client with precision
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Building content that speaks directly to clients needs, desires and problems
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Emotional triggers and buying psychology in the beauty niche
03
Module 4: Visual Aesthetics & a Cohesive Feed
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Key design principles for creating a professional, eye-catching profile
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Grid planning tools and visual consistency
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How your feed can become your portfolio and sales funnel
04
Module 5: Time-Saving Tools & Content Automation
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Best apps for scheduling, editing and analytics
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Building a system that saves hours per week
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Intro to content batching and planning workflows
05
Module 6: Content That Attracts and Sells
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The content pillars that work best in the beauty industry
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How to craft posts that boost engagement and drive bookings
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From value to emotion - balancing education, inspiration and storytelling
06
Module 7: Engagement & Community Building
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Techniques to boost interaction and reach
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How to create a loyal community, not just a following
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DM strategies and comment prompts that spark conversations
07
Module 8: Branding & Unique Positioning
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How to build a strong, recognisable personal brand
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Discover your brand voice, tone and visual identity
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BIO as a positioning tool
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Standing out in a crowded market with a clear message
08
Module 9: From Follower to Paying Client – The Customer Journey
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How to turn social media followers into loyal clients
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The 4 stages of the online client journey: attract, connect, nurture, convert
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DM etiquette, call-to-action techniques and how to close the sale without feeling “salesy”
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Creating a seamless client experience from first message to booking
09
ADDITIONAL INFO
DEVICES
To fully benefit from this training, you’ll need a smartphone with internet access - this is essential (wi-fi available). If you also have a laptop, I highly recommend bringing it along, especially for content planning and automation exercises.
PAYMENT
The full price of the training is £299.
You can pay for your training in a way that suits you best. Choose from Klarna (3 instalments), ClearPay (4 instalments), a personalised payment plan, or cash.
A deposit of £99 secures your spot.
parking
Parking – Free & On-Site
No need to worry about finding a parking space. Free parking is available right outside the training venue - just steps from the entrance.
Stress-free arrival guaranteed.
duration
Training Duration
10:00 to 17:00
The training runs for 7 hours, from 10:00 AM to 5:00 PM.
Your day includes a full lunch as well as unlimited hot and cold drinks to keep you fuelled, focused, and refreshed throughout the course.